Creative Direction

Looking for someone to lead a modern application creative?

For the better half of a decade, I have led a team to develop a massive solution for the modernization of the New York State Medicaid System. I was tasked by the Vice President of CSRA, now General Dynamics, to create a unique look using our custom technology stack and launch a Provider Enrollment System that would service well over 400,000 current and new providers.

The TRANSCEND branded enterprise level enrollment system. A vision of strength within simplicity.

Cool. So what does that mean?

The brand vision and application style

The TRANSCEND brand was designed as the recognizable standard for modernizing the technological, business and user needs of the healthcare industry. This bold brand image brings cohesion to our expansive application suite, assuring that the user needs will be met with an intelligent, accessible and responsive experience.

A modern approach for today’s complex healthcare industry – transcendental.

You read all that? Well then, take a look at how I stitch it all together...